Taurus Helps Riviera Produce Keep Up with Consumer Demand


Riviera Produce, which supplies some of Britain’s top supermarkets with fresh vegetables, has praised its Taurus tyres for helping it boost productivity – delivering great tyre life and reliability versus other brands it has trialled.

Taurus a Hit with Riviera Produce

Operating 365-days-a-year, its fleet of 40 New Holland tractors collectively farm more than 5,000 acres across Cornwall, which makes it vital to fit cost-effective and durable tyres.

And since using the Taurus fitments, they have found each set delivers an average of 3,500 hours split between field and road operation before needing to be replaced – more than any other replacement tyre brand it has tested.

Wayne Simmons, Farm Manager at Riviera Produce, says: “We manage our tractors extremely carefully to ensure we get the maximum life out of every set of tyres we fit. As soon as the original equipment rubber has worn out, we switch to Taurus replacement tyres and it’s really helped to bring our tyre costs down.

“The scale of the operation means our tractors are doing a lot of road work, but the performance we get is superb. Plus, by specifying only two types of Taurus tyres across the fleet it makes it easy to swap machines and tyres between applications to balance out any wear issues.”

Supplied by Taylors Tyres in Redruth, Riviera Produce fits the predominantly 18.4 R38 and 14.9 R28 Taurus Point 8 tyres on its tractors for planting and harvesting work, and the 65-series Point 65 for ground work and cultivation.

These radial ply fitments offer impressive flexibility and strength which allows the tyres to absorb impacts and deliver a more comfortable and stable ride; a benefit recognised by Riviera Produce’s operators.

The radial construction also helps to optimise fuel consumption, as each tyre’s wide footprint distributes pressure more evenly on the ground to reduce soil compaction. This helps to guarantee optimum traction leading to improved productivity.

Matt Taylor, Owner at Taylors Tyres, says: “We have been working with Riviera Produce for more than 20 years providing them with everything they need including our 24/7 breakdown service. Coupled with the reliability and longevity of Taurus tyres, we help them meet their customers’ demands all year round.”

Taurus tyres are manufactured in Michelin Group factories within Europe – each meeting stringent environmental and quality management standards, and are distributed by Kings Road Tyres, the exclusive UK wholesaler for the brand.  

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: commercialtyrebusiness@btconnect.com

Phone: (44) 1270 668 718

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