Yokohama Rubber Launches 100th Anniversary Micro-Site

Yokohama Rubber
Yokohama Rubber are celebrating their 100th anniversary this year.
As part of its 100th Anniversary celebrations, the Japanese tyre manufacturer Yokohama has launched a micro-site, highlighting the different milestones in the company’s history and products.

Since its foundation in the city of Yokohama, The Yokohama Rubber Company has evolved into one of the leading global tyre manufacturers, with headquarters in Tokyo and a presence in 120 countries. Recognised for its cutting-edge technology and innovation, it caters for a wide range of tyres, including the full range of passenger car tyres, truck and bus, motorsport and OTR tyres.

The attractive micro-site has been created with two distinct timelines, which display the corporate historical timeline from its origins until today, as well as the product timeline with some videos telling the story behind Yokohama.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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