Yokohama Rubber Launches 100th Anniversary Micro-Site
As part of its 100th Anniversary celebrations, the Japanese tyre manufacturer Yokohama has launched a micro-site, highlighting the different milestones in the company’s history and products.
Since its foundation in the city of Yokohama, The Yokohama Rubber Company has evolved into one of the leading global tyre manufacturers, with headquarters in Tokyo and a presence in 120 countries. Recognised for its cutting-edge technology and innovation, it caters for a wide range of tyres, including the full range of passenger car tyres, truck and bus, motorsport and OTR tyres.
The attractive micro-site has been created with two distinct timelines, which display the corporate historical timeline from its origins until today, as well as the product timeline with some videos telling the story behind Yokohama.