Magna Tyres Group has announced that it has acquired OBO Tyres, the largest tyre retreader in the Netherlands. Founded in 1959, the company has specialised in producing retreaded tyres for the agricultural and OTR market and additional tyre repair services. Recently the company received exclusive distribution rights for the Magna agricultural, and MTP OTR tyres, which allowed the company to offer qualitative and cost effective new tyre solutions to the Benelux tyre market.
The acquisition of OBO Tyres is the next step in the global expansion of Magna Tyres Group. The purchase enables Magna Tyres Group to offer customers an increased product range but also the possibility for additional cost effective retreading options, lowering the total cost of Magna Tyres solutions. Michael de Ruijter, CEO of Magna Tyres Group said; “We expect OBO Tyres to be an attractive add-on for existing Magna Tyres customers but also an opening to new markets.”
Former owner Herman Hutten is content with the acquisition adding; "There are many synergies between the companies of which both will benefit. This will undoubtedly result in a better market position in the retreading business.” The integration of OBO Tyres within the Magna Tyres Group is ongoing, having commenced in January 2017.