Michelin Unveiled as Exclusive Retread Supplier to DTM

Photo (l to r) Sid Sadique (CEO NRG Group – seated), Steve Richardson (MD of NRG Group), Laurent Bourrut (Michelin European Truck Director), Guy Heywood (Michelin North Europe Truck Commercial Director - seated), Patrick Derossis (Michelin European Truck Sales Director)
Michelin Tyre has been contracted as exclusive retread supplier to Direct Tyre Management (DTM). The four-year deal will see Michelin supply about 20,000 Encore-brand truck tyres a year from its factory in Stoke-on-Trent.

DTM, the leading UK independent tyre management solution provider, manages commercial fleets across the UK to reduce costs and downtime for customers at the same time as enhancing safety and compliance.

Guy Heywood, Commercial Director for Truck and Bus at Michelin, said: “This is a really pleasing contract win for us. Encore tyres will allow DTM’s customers to benefit from UK-made, high-value, high-quality tyres built on high-quality casings that deliver excellent all-round performance.”

DTM is part of NRG, a rapidly growing one-stop-shop fleet management group which provides vehicles, service, maintenance and repair across its network of 36 service centres across the country.

Sid Sadique, Group Chairman at NRG/DTM, said: “This is the right agreement for our customers. Our whole business is based on saving our customers money at the same time as removing the headaches of tyre management and ensuring excellent health and safety practices. This deal with Michelin will help us do exactly that.”

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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