Leicester Tigers announced its partnership with Kumho for the next five seasons.
The Partnership
The partnership between Leicester Tigers and Kumho will see the branding feature on the men’s matchday shirt for the next five seasons and a host of collaborations, including pitchside branding, stadium activations and joint promotional campaigns.
Speaking about the new agreement, Leicester Tigers Chief Executive Officer Andrea Pinchen said: “This is an exciting deal, bringing in a global brand of Kumho’s standing to our club and beginning what we know will be a wonderful relationship. We are incredibly protective of our name and brand, so only partner with the very best, of which Kumho represents. On behalf of the club, I want to thank Kumho for its commitment to our club and look forward to working together.”
Managing Director of Kumho Tyre UK, Richard Lyons, added: “Kumho is delighted to partner with Leicester Tigers and to engage with their loyal fanbase in the UK and around the world. We are incredibly proud to be associated with the club’s rich heritage and look forward to adding value to our customers’ experience of the Kumho brand whilst also supporting the club’s wider community. Our two brands share many values, especially that of teamwork, and we believe there will be excellent opportunities for development and growth over the coming seasons.”
Lyons further commented on LinkedIn, saying: “This partnership is about more than branding; it’s about bringing together two organisations built on heritage, performance, and passion for excellence. The link feels even more special given that our Kumho UK office is based in Rugby itself, the home of the game. To now extend that connection through this partnership with Leicester Tigers is a real highlight for me personally, and for Kumho as a brand.”
