During the IAA for Transportation, we had the opportunity to sit down with Goodyear and interview Marc Preedy, Managing Director Truck Replacement Sales Europe and Maciej Szymański, Director of Marketing Commercial Europe and discuss how retreading fits into their overall sustainability and fleet offer, but also the marketing strategies they are taking to dispel those long held myths about the process.
Preedy and Szymański Talk Retreading with Commercial Tyre Business
The main attraction on Goodyear’s stand was the innovative demonstration truck tyre that was made with 63% sustainable co...
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