Hankook Tyre UK has announced the appointment of Ho Seok Chea as UK Managing Director, marking a new chapter for the business. Chea took up his new position on 1 January 2026 at Hankook Tyre UK headquarters in Daventry, bringing extensive international experience and a strong background in sales and marketing.
About the Appointment
Chea held a range of positions across multiple regions and functions within Hankook before assuming his new role. He began his career in the Global Headquarters OE Division in South Korea in 2005, and over the years, he has built a wealth of technical, commercial and analytical expertise, complemented by broad international business experience. This includes roles at Hankook’s European headquarters and the USA, and most recently in the Netherlands, giving him a deep understanding of diverse markets and a strong global perspective.
“Mr Chea brings extensive experience from his previous leadership roles at Hankook across Europe, North America and the Netherlands, along with a comprehensive understanding of the tyre industry and the unique characteristics for each market,” said Jongho Park, President and COO of Hankook Tire Europe.
“His strategic expertise in sales and marketing will support the continued development and strengthening of our brand in the United Kingdom. We have full confidence in his leadership and are pleased to announce his appointment as Managing Director for the UK.”
Commenting on his appointment, Chea said, “I truly believe there is great potential ahead of us. With the dedication of the UK team and the strength of Hankook’s product portfolio, I am confident we can build on our successes and further expand our presence as a premium tyre manufacturer in the UK market. Together, we will continue to deliver innovation, quality and exceptional service to our customers.”
“Through my previous roles, I have learned that sustainable growth comes from strong collaboration, open communication, and a team built on trust and mutual support. I am excited to commence my new role in the UK and look forward to working with a talented team to achieve even greater success.”
