GRI Tires’ ULTIMATE GREEN XT tyre has received dual honours at the Automechanika Dubai Awards, strengthening its global recognition for sustainable innovation following earlier success at ProMat 2025.
Award-Winning Sustainable Tyre Innovation by GRI
GRI Tires is proud to announce that its innovative ULTIMATE GREEN XT tyre has been recognised at the Automechanika Dubai Awards, held last week in Dubai, where it was named Winner – Sustainable Product of the Year and also received Highly Commended – Innovative Product of the Year.
These latest achievements follow the product’s Best Innovation in Sustainability award at ProMat 2025 in Chicago earlier this year, further reinforcing the growing global recognition of the ULTIMATE GREEN XT for its responsible material use and reduced environmental impact.
The Sustainable Product of the Year and Innovative Product of the Year categories recognise exceptional achievements that promote environmental responsibility and innovation within the global automotive and mobility industry. This dual recognition highlights GRI’s continued commitment to sustainability-driven innovation and advanced tyre technology.
A Breakthrough in Sustainable Tyre Design
The ULTIMATE GREEN XT, instantly recognisable by its distinctive green colour, represents a significant advancement in environmentally conscious tyre manufacturing. Developed with a strong focus on sustainability, the tyre incorporates environmentally friendly materials and advanced production practices designed to reduce environmental impact while maintaining high standards of performance, durability and safety.
Winning Sustainable Product of the Year reflects the tyre’s contribution to more sustainable mobility solutions, while earning Highly Commended recognition. Innovative Product of the Year acknowledges its distinctive design concept and engineering approach that set it apart in the global tyre market.
Global Recognition at a Leading Industry Platform
This latest recognition builds on the momentum of the ULTIMATE GREEN XT’s Best Innovation in Sustainability award at ProMat 2025, reinforcing its growing global impact. Automechanika Dubai is the largest international trade show for the automotive aftermarket across the Middle East, Africa and South Asia, bringing together global industry leaders and innovators.
Recognition at this prominent event underscores the international relevance and growing impact of GRI’s sustainability-focused innovations.
Committed to a Sustainable Future
“This recognition at Automechanika Dubai is a proud milestone for GRI,” said Barry Guildford, Global Commercial Director of GRI.
“The ULTIMATE GREEN XT reflects our vision of delivering innovative tyre solutions that support sustainability while meeting the evolving needs of our customers worldwide.”
