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Goodyear: Truckforce Network, Tyres as a Service & EQ Max Tyres

In the ninth episode our series of short video reviews from the Road Transport Expo 2025 in Stoneleigh, we focus on the Goodyear stand, where UK Fleet Mobility Area Manager, Richard Tawlks, guides us through the company’s latest offerings. We begin with a look at the Truckforce network and its high standards, followed by an explanation of Goodyear’s new subscription-based Tyres as a Service model aimed at reducing total cost of ownership. Richard also details the benefits of the new EQ Max range of sustainable tyres, before giving us a tour of the Goodyear Drive Results van which showcases all the new innovations.

Episode #9 of CTB: Video Insights is Now Available on YouTube!

Watch this quick highlight video to hear all about the Truckforce network, Goodyear’s Tyres as a Service, and the new EQ Max sustainable tyres.

Chapters:

0:00 Introduction to RTX 2025 Video Series

0:22 Interview with Richard Tawlks (Goodyear)

0:45 The Truckforce Network

1:41 Tyres as a Service: Subscription Model & Benefits

3:53 New EQ Max Sustainable Tyres

5:45 The Goodyear Drive Results Van

7:33 Conclusion & Upcoming Episode

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