The two PRINX Chengshan brands are strengthening their digital presence: FORTUNE TIRES and AUSTONE TIRES are launching completely new websites, focusing specifically on the European market.
New FORTUNE TIRES and AUSTONE TIRES Websites
AUSTONE TIRES and FORTUNE TIRES are completely reorganising their websites for the European market, which are now available at www.austone.tires and www.fortune.tires. The new websites provide a better user experience with a modern, clear design and mobile optimisation and tools such as the tyre search, which are particularly helpful for consumers.
The new websites are focusing specifically on the European market and the content is now controlled from the European headquarters in Darmstadt. “This will speed things up and enable us to support marketing and sales campaigns online,” says Marketing Manager Ari Salah, who is responsible for the launch. “AUSTONE and FORTUNE TIRES have established themselves extremely successfully on the European tyre market. The new websites reflect how we are growing in the region, also digitally.”
The websites list the complete range of the respective brand, allowing users to search for the right tyre for their vehicle by vehicle type, product category and tyre size. Technical data and detailed brochures are available for download, with regular updates provided via a social media wall as well as information for the press and partners.
At the go-live, the pages will be available in English, while other languages will be integrated by the use of digital translation tools. Sales Director Adrian Costache said: “I believe it’s essential that we speak the language of our customers – both literally and culturally. We’re not just selling high-quality and sustainable products, we’re building connections, and bringing a fresh, true European identity to two strong global brands.”
The launch is integrated into brand-building measures and ongoing marketing campaigns in Europe. It complements events such as the Truck Grand Prix Roadshow at the Nürburgring and involvement in the European Truck Racing Championship (Goodyear FIA ETRC). AUSTONE and FORTUNE TIRES have been team sponsors of Garrett Trucksport since April 2025.
