Continental announced the appointment of Rebecca Shedden as General Sales Manager – Commercial Tyres UK & Ireland.
About the New Role
As part of this development, Grant Willman, currently Sales Director Truck UK & Ireland, will assume additional responsibility for Commercial Specialty Tyres. His role will evolve to Sales Director Commercial Tyres UK & Ireland, reflecting a broader remit across the full commercial portfolio.
The newly created role brings together the Truck Regional Sales and Commercial Specialty Tyres Sales teams under a single leadership structure, strengthening collaboration across the business and enabling Continental to deliver even greater value to its customers.
Rebecca brings a lot of experience to the position, having spent 27 years with Continental Tyres across a wide range of commercial roles. Her career spans truck, fleet and commercial specialty tyres, where she has built deep market knowledge and a strong reputation for maintaining long-term customer partnerships. Most recently, she has led the Commercial Specialty Tyres business in the UK and Ireland, working closely with customers in highly technical and demanding sectors including earthmover and port tyres.
In her new role, Rebecca will be responsible for driving sales strategy and performance across the full Commercial Tyres portfolio, while creating stronger synergies between truck and specialty tyre operations. A key focus will be getting even closer to customers, understanding their evolving needs and delivering tailored solutions that enhance the overall customer experience.
Commenting on her appointment, Rebecca said: “After nearly three decades with Continental, I’m incredibly proud to take on this new role. Bringing these teams together presents us with a fantastic opportunity to provide even better service to our customers.”
Grant Willman added: “This new structure is a significant step forward for our Commercial Tyres business. Combining our team’s expertise and knowledge means we can take advantage of our combined strengths and deliver greater value to customers. Rebecca’s experience, energy and customer-first approach make her ideally suited to lead this next phase of development.”
