BKT has come up with an innovative promotional activity to increase awareness of its brand by entering into a partnership with the Indian cricket league, Sankar Cement Tamil Nadu Twenty20 Premier League, and creating a giant inflatable tyre positioned on the cricket ground.
BKT Expands Promotional Activity in Cricket
Every time a batsman hits the tyre with the ball, BKT will plant 500 trees right in the Tamil Nadu region. In the playoffs, every time the giant tyre will be hit, 10,000 trees will be planted, rising to 20,000 during the final. The project is performed in cooperation with the Is...
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