BKT announced its association as the Official Tyre Partner for five cricket teams competing in India’s premier women’s T20 championship: Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, and UP Warriorz – for the upcoming season.
BKT Supporting Women’s Cricket
According to BKT, these partnerships reflect its commitment and belief in the transformative power of sport, especially in advancing women’s participation and creating pathways for emerging talent. Women’s cricket in India is continually evolving into a professional ecosystem, and by supporting the women’s T20 format, BKT aims to contribute to an environment that empowers women and fosters the sustained growth of the sport.
Rajiv Poddar, Joint Managing Director, BKT, commented: “BKT aligns with sporting platforms that embody equality and inclusion, promoting a positive impact on people and sport enthusiasts. Joining forces with teams competing in India’s premier women’s T20 championship builds on BKT’s established presence in cricket globally and strengthens our portfolio of strategic sporting relationships. Through these partnerships, we aim to play a meaningful role in supporting a high-performance platform that celebrates excellence and resilience and contributes positively to the continued evolution of women’s cricket in India.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, commented, “We are delighted to partner with BKT Tyres, a brand that shares our commitment to excellence, inclusion and the continued growth of women’s cricket. Their strong global association with sports and belief in high-performance platforms make them a valuable partner for us. We look forward to a meaningful and successful association.”
Sunil Gupta, CEO, Delhi Capitals, said, “We’ve shared a strong association with BKT Tyres in the past through our IPL team, and it is encouraging to see them now extend their footprint into the Women’s Premier League. BKT’s long-standing involvement across multiple sports and leagues globally reflects its belief in building the sport in a meaningful way. Along with supporting the continued growth of women’s cricket, we see this as a strong commercial partnership that creates shared value and long-term opportunities for both brands. We are looking forward to a fruitful association.”
Speaking on the partnership, Sanjay Adesara, Chief Business Officer, Adani Sportsline (Gujarat Giants), said, “We are delighted to partner with BKT Tyres, a globally recognised brand with a strong presence across multiple sports and leagues worldwide. Their deep-rooted association with sport, along with a clear focus on performance and excellence, makes this partnership a natural fit. We look forward to building a meaningful and impactful association and exploring the opportunities this collaboration will unlock both on and off the field.”
Kshemal Waingankar, COO, UP Warriorz, added, “At UP Warriorz, we believe that building a strong women’s sporting ecosystem requires partners who share our values and long-term vision. BKT Tyres’ commitment to women’s cricket and its association across all teams in the league is a powerful endorsement of the growth and potential of the women’s game in India. We are delighted to welcome BKT Tyres as our Official Tyre Partner and look forward to working together to further strengthen opportunities, visibility, and excellence in women’s cricket.”
Mumbai Indians Spokesperson said, “BKT Tyres has been an integral partner of the Mumbai Indians for five years, and we are proud to now bring that spirit of collaboration to the women’s game. This partnership reflects our ‘One Family’ commitment to parity and performance. We’ve grown together for half a decade, and we are ready to bring that same belief and energy to this new chapter”
Apart from supporting women’s T20 teams in India, BKT also has a year-long partnership with Cricket Australia as the Naming Partner for India’s recent ODI and T20 tour in Australia. The company’s international sports portfolio includes diverse disciplines on a global scale, including Monster Jam, La Liga (Spain) and the Italian Serie BKT football championships, EuroLeague Basketball, Rugby World Cup France, and the United Rugby Championship. All of the partnerships are supported by RISE Worldwide, BKT’s exclusive sports consulting agency in India.
