BCCI has announced Apollo Tyres as Team India’s new Lead Sponsor, marking a landmark partnership in Indian cricket.
A Partnership Built on Shared Values
Mr Devajit Saikia, Honorary Secretary, BCCI, commented, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. This is more than a commercial agreement. It is a partnership between two institutions that have earned the trust and respect of millions.”
For Apollo Tyres, the sponsorship provides a powerful platform to connect with a diverse and passionate audience. The company, known for its commitment to performance and safety, sees a natural synergy between its brand values and the attributes of a world-class cricket team.
Apollo Tyres markets its products under two global brands – Apollo and Vredestein – which are available in over 100 countries through a vast network of branded, exclusive, and multi-product outlets.
Mr Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category. All while supporting Indian sport at the highest level and creating unforgettable moments for fans across the globe.”
Landmark Deal Reflects Indian Cricket’s Rising Value
The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value. It underlines the immense and growing commercial appeal of Indian cricket.
Mr Rajeev Shukla, Vice-President, BCCI, said, “We are delighted to welcome Apollo Tyres as our new Lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies. The unwavering spirit of Indian cricket and the pioneering journey of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India.”
Sponsorship Terms and Future Outlook For Apollo and BCCI
The agreement spans two and a half years, concluding in March 2028. Apollo Tyres will feature on the Indian men’s and women’s national team jerseys across all formats under the new deal. It will appear across all formats. This partnership succeeds the previous sponsorship held by Dream11.
Mr Rohan Gauns Dessai, Honorary Joint Secretary, BCCI, added, “The BCCI’s partnership with Apollo Tyres is a reflection of the strong and consistent performance of Team India. We are excited to embark on this new journey with a partner that shares our passion for excellence. We extend our warmest welcome to Apollo Tyres and look forward to a long and fruitful association.”
