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BAB Agri Adds James Noon to its Team

BAB Agri James Noon

BAB Agri has announced the addition of James Noon to its ranks, broadening the company’s reach across the UK

James Noon to Boolster BAB Agri approach to the market

BAB Agri, part of the Bush Tyre group of companies, is the sole distributor of the Ascenso tyre range. As a growing distributor of agricultural tyres, the appointment of Noon is set to solidify BAB Agri’s standing in the market, bringing unparalleled experience and technical acumen to the forefront.

Noon’s journey has seen him gain extensive experience and knowledge. His career began at the Tanvic Group, where he excelled as an Area Sales Manager. The pinnacle of his career was marked by an 8-year stint as Business Development Manager at Michelin & Camso, where he was instrumental in leading the Beyond Road product division, covering sectors such as Agriculture, Construction, Plant, Earthmover, Port, and Industrial.

Noon’s appointment highlights BAB Agri’s commitment to excellence and innovation. His diverse skill set is a perfect match for BAB’s comprehensive product portfolio, which includes off-road solutions for a variety of applications. BAB Agri, a subsidiary of the esteemed Bush Tyres group, is uniquely positioned in the market, offering premium brands such as Michelin, Vredestein, Mitas, and the industry-acclaimed Ascenso.

In addition to its extensive tyre range, BAB Agri specialises in turf, tubes, and agricultural wheels, further enhancing its offerings to the industry. The company prides itself on providing tyre companies with choice and significant margin opportunities, setting a new standard in the agricultural tyre distribution sector.


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