Today, ATS Euromaster announced proposals to begin a structured wind-down of its UK operations following sustained financial losses despite significant restructuring efforts in 2025.
Financial Difficulties
ATS Euromaster previously closed 86 underperforming centres in the UK in an effort to restore profitability. However, continued market over-capacity, rising operating costs, intense competition and changing consumer behaviour have prevented the business from reaching a sustainable break-even position.
Two buyers have expressed interest in acquiring part of the network, with the primary aim of preserving employment where possible. ATS Euromaster is proposing to sell 35 of its 152 points of sale in the UK to Formula One Autocentres, and 14 points of sale to S&M Tyres, which trades as Elite Garages. If approved, 216 employees across 49 sites are expected to transfer to the new owners under TUPE regulations.
Following these transactions, the remaining scale of the network would lack sufficient geographic coverage to compete effectively in the UK market, making continued operations unviable. The proposed closures affect only ATS Euromaster and do not impact other parts of the Euromaster Group.
Nick Harley, Group Managing Director of Euromaster UK, says: “Today’s announcement marks an extremely sad and difficult moment for everyone in the company. We recognise the impact this will have on our colleagues, their families, and the communities ATS Euromaster serves, and it is not a decision we have taken lightly. Despite the team’s massive efforts to reshape the business, improve financial performance, and secure a sustainable future, a combination of intense market competition, sluggish activity within the sector and rising costs has left us with no viable path forward to a break-even position.”
Impact on Employees
“Our number one priority now is to treat every employee fairly and respectfully, fully appreciating that many have enjoyed long careers with us. Colleagues transferring to the new owners will do so with continuity and stability, while those in locations proposed for closure will be supported through collective consultation,” Nick explained.
If the proposals proceed, 703 roles would be placed at risk of redundancy. This includes staff at the Aston-based head office, call centre, and 103 remaining points of sale. Consultation will run until 30 April 2026, and the proposed final trading day for all sites would be 1 May 2026.
A comprehensive support package will be provided during the collective consultation process, including 24-hour Employee Assistance Programme access and specialist outplacement support. Additionally, 13 mobile night technicians are proposed to transfer under TUPE to Tructyre, a separate Euromaster Group business serving truck, trailer, bus and coach markets. ATS Euromaster staff will also receive priority consideration for all current and upcoming vacancies within Tructyre.
ATS Euromaster is reassuring both customers and suppliers that it plans to follow a structured process to ensure commitments are met during the wind-down period and ensure a smooth and orderly transition.
