Apollo Tyres announced the extension of its partnership with Hungarian sports club Diosgyori VTK (DVTK) for an additional year.
The Partnership Extension
The renewed partnership marks a significant milestone in Apollo Tyres’ ongoing commitment to deepening its presence in the Hungarian market. As part of the extended collaboration, Apollo Tyres will continue to benefit from high-visibility branding across DVTK and its extensive sports portfolio, including football, basketball and other disciplines.
The company’s brand will be displayed during official match times, on team kits and across digital and on-ground assets, ensuring consistent exposure to DVTK’s fan base. Luiz Fernandez, Unit Head, Hungary Plant, Apollo Tyres Ltd, commented: “This partnership reflects our strategic vision to connect with communities through shared passion points like sports. DVTK’s legacy and devoted following offer a powerful platform to enhance our brand awareness among consumers, business partners and stakeholders in Hungary.”
Gergely Sántha, President of DVTK, said: “Our partnership with Apollo Tyres reflects something that we are at least as proud of as our sports success: a strong cooperation that is based on our community. We do believe that our greatest asset is our people, whether they are athletes on the pitch or the court, our fans or our colleagues, or in this case, a reliable and supporting partner. Taking this partnership to its 8th consecutive season is unique and a very proud moment for all of us involved.”
Apollo Tyres will also be sponsoring women’s and youth football across the region, further reinforcing its commitment to empowering the next generation of athletes and supporting gender equity in sports.
