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Apollo Launches New TBR Range with Unique Digital Marketing Approach

Apollo Tyres used the occasion of the Commercial Vehicle Show to announce the launch of a project three years in the making – the introduction of the company’s new truck and bus radial tyre range for the European market. The European market has been awaiting the Indian manufacturer’s entry into the European TBR segment for some time. However, it was not merely the range of tyres that drew the attention of the press to the Apollo stand at the NEC, nor was it simply the presence of Manchester United legend Gary Pallister and the EFL Cup on the stand. What made the launch of Apollo’s new ...

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