Deepening its commitment to the UK agricultural market, Alliance has appointed a new Country Manager and introduced local brand ambassadors. It has also invested in community events, all aimed at empowering farmers with advanced tyre technology. Through its innovative Agri Star II range, Alliance continues to support sustainable farming and provide localised solutions.
Alliance Expands Commitment to the UK Market with New Country Manager, Empowering Farmers and Sponsorship
Alliance, a leading global brand of agricultural and off-highway tyres, is committed to fostering sustainable farming and enhancing soil health in the UK. The company aims to achieve this by partnering with farmers and raising awareness about the importance of choosing the right tyre technology. Alliance is excited to announce substantial investments in the UK to strengthen its presence and support for its market.
Strengthening Local Leadership
To spearhead this renewed focus, Alliance has appointed Girish Kumar Patidar as the new Country Manager for the UK. Patidar successfully grew the Irish market and now aims to replicate that success in the UK.
His appointment reflects the Alliance’s commitment to providing localised support. “I am honoured to join the UK market and excited for new challenges,” said Girish Kumar Patidar, Country Manager UK.
“Alliance has always been about empowering farmers with innovative and reliable solutions, and I look forward to building strong relationships and fostering growth in this dynamic market.”
Local Support through Brand Ambassadors
Alliance has also taken steps to strengthen its presence on the ground by appointing local brand ambassadors, one of whom is farmer, contractor, and content creator Olly Harrisson (@agricontract_ollyblogs).
In addition, two further Alliance brand ambassadors will work closely with dealers to champion the Alliance brand and the acclaimed Agri Star II tyre range, which recently reached a milestone of 1 million tyres sold worldwide. This achievement underscores the Alliance’s commitment to delivering high-performance, durable solutions that meet the real-world challenges of modern farmers.
Investing in UK Farmers
Alliance is also investing directly in the UK farming community by supporting local events and initiatives. The company is proud to sponsor the European Tractor Pulling Committee and the upcoming tractor-pulling event in Great Eccleston this August.
These events not only highlight the power and performance of agricultural machinery but also bring the community together to celebrate farming innovation and culture.
Notably, Olly Harrison, will be present to engage with attendees and demonstrate the benefits of the Agri Star II tyres.
A Legacy of Performance and Innovation
With its Stratified Layer Technology (SLT), the Agri Star II range has set new standards for traction, durability, and roadability. Through SLT, tyres will maintain an optimal amount of grip and traction even in the later stages of the tread’s lifecycle.
Farmers across the UK have come to trust Alliance for its innovative engineering and customer-centric approach. The company remains committed to delivering superior solutions for both on- and off-road applications.
