Alliance and Galaxy recently demonstrated their capabilities in winter conditions during the Ice Event in Sälen, Sweden, in temperatures of -15 °C and a snow-covered landscape.
Alliance and Galaxy Tyres in Winter Conditions
Using a fleet of Ljungby L11 wheel loaders equipped with different tyre configurations as well as tractors fitted with Alliance agricultural tyres, participants had a chance to see how tyre choice affects traction, control and operational safety when operating on snow and ice.
Alliance and Galaxy experts led practical winter demonstrations, as well as product training sessions, providing insights into tyre design, winter performance and the importance of selecting the right tyre solution for demanding conditions.
“All participants I spoke to were extremely satisfied with the day, and the atmosphere was excellent,” says Ola Persson, Area Manager for the heavy segment at NDI Sweden, a distribution partner for Alliance and Galaxy in the Nordic region. “Several even asked whether they could return next year, which is always a sign of a successful event.”
The event attracted participants mainly from the Euromaster network, as well as representatives from Super Däck, Däckpartner and First Stop. It was the first of its kind, organised jointly by NDI and Alliance in Sweden, focusing on strengthening relationships with customers while demonstrating tyre performance in real operating environments.
“We wanted to show our winter tyre solutions in practice and create a setting where customers could experience the differences directly,” says Persson. “At the same time, it gave us a valuable opportunity to exchange ideas with customers and discuss their specific operational needs.”
The event also reflects a milestone year for Alliance, which is celebrating 70 years in the off-highway tyre sector. Alliance Agri Star II agricultural tyre, introduced in 2020, has also recently reached the milestone of 1 million tyres sold worldwide.
Image credit: Alliance
