Hankook has restructured its sales and marketing operations in Germany and Denmark. It has introduced a new leadership structure designed to improve customer support, streamline decision-making, and strengthen market collaboration.
Realigning Sales Structure to Enhance Customer Focus
Hankook Reifen Deutschland GmbH has realigned its sales structure. By adjusting its responsibilities, the company is laying the groundwork for more efficient customer support, faster decision-making, and closer integration across its business divisions.
Manfred Zoni Takes Charge of Sales and Marketing Operations
As part of this organisational evolution, Manfred Zoni—previously Sales Director and Head of Sales for Truck & Bus—has assumed overall responsibility for Hankook’s sales and marketing operations in Germany as of July 1, 2026. Drawing on his extensive experience within the company and deep market knowledge, he will coordinate and further develop sales and marketing activities across all business divisions.
“With this new structure, we are establishing shorter communication channels, faster response times, and an even stronger customer focus. Our customers will benefit from clearly defined responsibilities and closer collaboration between departments, enabling us to provide them and our partners with superior service. At the same time, we can align our market activities more precisely and continue to expand them,” explains Zoni.
Leadership Changes Reinforce Hankook’s Customer-Centric Growth Strategy
Soo Won Chang, Managing Director of Hankook in Germany, comments, “Realigning our sales and marketing organisation is a crucial step toward strengthening our customer-centric approach and meeting the market’s growing demands. In Manfred Zoni, we have a highly experienced leader with whom our customers, partners, and markets are already familiar. I look forward to continuing to drive Hankook’s successful market development together.”
Claus Gömmel, who previously oversaw sales for consumer products, is taking on a new role within the sales organisation as Head of Sales for the Central Germany region. “Claus Gömmel has played a key role in Hankook’s success to date. His experience and dedication are vital components of our future development,” says Chang.
With its new sales structure, Hankook underscores its commitment to continuously enhancing customer proximity, service quality, and market expertise, and to standing by its customers as a reliable partner.
