Hosted by farmer and contractor Olly Harrison, the 2026 Alliance Demo Day brought together around 50 farmers and dealers in Prescot to showcase how tyre pressure and tyre technology impact fuel consumption, traction and overall efficiency in real working conditions.
Live Demonstrations
Throughout the day, Alliance engineers and product specialists guided participants through live demonstrations featuring the brand’s key agricultural ranges, including Agri Nova, Agri Star II, AGRIFEX+ 372 VF & 373 VF and 590 & 389 VF.
Alliance conducted identical road journeys using two Fendt tractors and a comparable Valtra tractor, all equipped with telemetry and fitted with three different Alliance tyre models. The test route covered around 17 kilometres and reflected typical mixed road conditions.
The comparison was made between the minimum recommended tyre pressure (based on load tables) and the maximum nominal pressure, while keeping all other variables constant, including route, driver, load and (maximum) speed. Driving comfort and road handling were monitored throughout.
The results showed up to 13% fuel consumption difference on standard radial tyres and up to 20% fuel consumption difference on VF tyres. Across a typical working day of around 300 kilometres, this translates into potential savings of up to £79 per day.
At the traction station during the Demo Day, Alliance and the farm team conducted a pulling demonstration using a Challenger sledge to visualise the pulling power of the three Alliance tyre profiles on display under equal conditions, showcasing the traction and self-cleaning properties of the Alliance Agri Star II, Agriflex+ 372 and Agriflex+ 373.
Both Fendt tractors, equipped with Alliance Agriflex+ 372 VF and Agri Star II tyres, and the Valtra tractor, fitted with Alliance Agriflex+ 373 VF tyres, performed controlled pulling passes under equal tyre pressure, showing how each tyre model handled traction and self-cleaning.
This highlighted how correct tyre pressure for the given conditions and, while actively measuring slip during the runs, affects power transfer to the ground, reducing energy loss and increasing operational efficiency. The demonstration also highlighted the tyres’ self-cleaning capabilities, maintaining traction even under demanding conditions.
A key highlight was the Alliance Agriflex+ 373 VF “hybrid” pattern tyre, which delivered near-equal pulling performance and self-cleaning capability compared to the Agri Star II and Agriflex+ 372.
The Demo Day also showcased the Alliance Agri Nova, the new R-1 Bias tyre engineered for durability, traction and comfort in light-to-medium duty applications. The tyre features a distinctive 3-angle lug design, higher lug density and a wider tread footprint to improve traction and provide even pressure distribution.
Alliance structured the event as a rotating multi-station experience, including fuel efficiency demonstrations, traction and self-cleaning performance and product displays and technical briefings, where participants moved through the stations in groups, engaged directly with Alliance experts and discussed real-life application scenarios.
