De Koning will lead BKT’s OE growth, strengthen Off-Highway relationships, and act as a key contact for major European customers.
Strategic Appointment to Strengthen OEM Presence
BKT advances its 2030 strategy by appointing Henrik de Koning as Head OEM Europe & Key Account at BKT Europe. In this role, he will strengthen BKT’s strategic presence in the OE market and help advance customer relationships.
With over 25 years of experience in the Off-Highway tyre industry, de Koning brings deep knowledge of the agricultural segment. He joins BKT to drive expansion in the European Original Equipment channel. Moreover, his extensive knowledge of agricultural and OTR tyres will be pivotal in supporting continuous market evolution and in providing a tailored approach to customer requests.
Leveraging Experience to Accelerate European Growth
“I am delighted to be joining BKT at this exciting stage of its journey. I am truly impressed by the path BKT has taken so far and honoured by the opportunity to contribute to its Growth Vision 2030,” states de Koning.
“Together with the experienced BKT team and our trusted partners, I look forward to further strengthening, consolidating and expanding our presence in key European markets, as well as paving the way for new business opportunities”.
In this process, de Koning will leverage BKT’s extensive portfolio of agricultural and OTR tyres. He will also raise awareness of its state-of-the-art manufacturing facilities, supported by a global dealer and distribution network. Along with its in-house capabilities, these strengths position BKT among the most relevant tyre industry players. The company is a preferred tyre partner for OEMs.
Supporting Long-Term Strategy and Leadership Alignment
This appointment advances BKT’s long-term strategy to expand its OEM footprint. It also reinforces the company’s commitment to innovation, quality, and customer focus globally.
Henrik de Koning will report to Lucia Salmaso, Managing Director of BKT Europe.
