The partnership with Garrett Truck Sport positions PRINX as the lead brand, driving focused momentum for the 2026 motorsport programme.
Partnership Enters a New Phase for 2026
From the 2026 season onwards, PRINX becomes the lead brand within its ongoing multi-year partnership with Garrett Truck Sport. This brings a clear brand focus and renewed momentum to the motorsport programme.
The PRINX and Garrett Truck Sport teams shaped the next phase of the collaboration during a strategic meeting in London. The teams’ focused discussions on the partnership’s future direction, creative alignment, and on- and off-track expression for the coming season.
Expanding PRINX’s Presence in European Commercial Tyres
With PRINX now leading the programme, the partnership supports the brand’s growing presence in the European commercial tyre market and the continued rollout of the PRINX Truck & Bus range. Performance, reliability, and long-term collaboration remain central to the shared vision, connecting motorsport ambition with everyday business reality.
The company takes on the flagship role while continuing to present a strong and balanced house of brands. Alongside PRINX, Austone Tyres and Fortune Tyres remain part of the Group’s portfolio, with Chengshan Tyres completing the family. Together, the brands move forward under one unified motorsport platform, offering clarity and consistency to partners across Europe.
Flagship Branding and Commercial Growth
“This is a great opportunity for the PRINX brand to gain greater visibility and bring our portfolio into the spotlight,” says Ari Salah, Marketing Manager at PRINX.
“We are looking forward to the upcoming events and are pleased to share this journey with our partners. Updated PRINX flagship branding and livery will be revealed ahead of the 2026 season.”
From a commercial perspective, the transition further strengthens PRINX’s role within the European market. Adrian Costache, Commercial Director at PRINX, adds,
“Taking the lead brand role allows us to focus the partnership more clearly on our commercial priorities in Europe and to support our partners with a strong, consistent presence throughout the season.”
Motorsport Partnership as a Platform for Connection
Beyond on-track visibility, the partnership actively creates opportunities for connection and exchange. Throughout the 2026 European Truck Racing Championship season, PRINX will welcome selected partners and guests to its hospitality programme at key race events, creating space for shared experiences and closer collaboration in an authentic motorsport environment.
The collaboration with Garrett Truck Sport goes beyond sponsorship. It reflects a shared mindset built on trust, openness, and progress, supporting PRINX’s continued growth across Europe and inviting partners to be part of what comes next.
