Dunlop announced the launch of a new pan-European communications campaign on Warner Bros Discovery’s broadcast and digital platforms during the 2026 Australian Open (18 January – 1 February).
Dunlop Tyres at the Australian Open
Through extensive coverage on Eurosport’s linear TV channels in mainland Europe and TNT Sports in the UK and Ireland, Dunlop, a sponsorship partner for the Australian Open, aims to reach a broad audience in 46 European countries, exclusively in many markets, including Germany and Austria.
Dunlop has been a key partner of the Australian Open and serves as the official ball supplier, leveraging the global appeal of the event to further strengthen its brand presence across the market.
The media package emphasises high visibility through sponsorship bumpers during premium TV broadcasts of the Australian Open, which will also be available via Eurosport’s linear streams on HBO Max and discovery+. These bumpers will appear in all live and replay broadcasts as well as highlight summaries, ensuring continuous brand presence among key target groups throughout the tournament. Additional awareness will be generated by linking the bumpers to Australian Open promotional trailers in other high-reach programming environments before and during the event.
The campaign will run throughout the core period of the Australian Open, accompanying the event from the opening match to the final. As the official ball partner of the Australian Open and other tournaments in the “Summer of Tennis,” this reassures the company’s commitment to both professional and amateur tennis, a tradition that began more than 100 years ago when Dunlop first manufactured tennis balls in the United Kingdom.
