MAXAM, part of Sailun Group, has announced a new collaboration with well-known farming influencer Tom Pemberton, creator of the popular Tom Pemberton Farm Life social media channels.
Tom Pemberton to Share Real-World Experience with MAXAM Tyres
Tom Pemberton has built a large and highly engaged following across the UK and Ireland by sharing authentic insights into working and living on his family farm. As part of this collaboration, he will now also share his experiences with MAXAM agricultural tyres. Here, Pemberton will offer real-world feedback to his community through his content.
At 33 years old, Pemberton is one of the UK’s most recognised agricultural content creators. Through his social channels, he reaches millions of followers who value his honest, practical approach to farming life. The content will also be shared across Maxam’s social media channels.
Showcasing MAXAM Tyre Performance in Everyday Farming Conditions
Tom will use MAXAM agricultural tyres on some of his machinery and will share his experiences through engaging, informative content. This way he’ll be able to give his audience genuine insight into how the tyres perform in everyday farming conditions.
MAXAM is proud to work with such a respected and trusted voice in the farming community. The collaboration will further raise awareness of the MAXAM brand. It’ll showcase the performance, reliability, and innovation behind its specialist agricultural tyre range.
Partnership Announced at LAMMA 2026
The partnership was officially announced at LAMMA 2026, the UK’s leading agricultural machinery and technology exhibition. MAXAM is exhibiting at the show alongside its exclusive UK and Ireland distributor, Kirkby Tyres, which is showcasing MAXAM’s growing agricultural tyre portfolio.
“I’m pleased to be working with Maxam agricultural tyres. It’s a fast-growing brand at the cutting edge of technology. And with good people. We already spent some time on my family’s farm together. It’s a partnership that feels like a good fit and one that I’m looking forward to developing over time”, states Pemberton.
“Maxam agricultural tyres have proven their performance, for example, in the test conducted by DLG (German Agricultural Society) and being OE partner of leading agricultural equipment manufacturers like CASE IH and New Holland.”
“Now is the time to further develop the brand and spread the word within the farming community. We feel privileged that Tom has agreed to work with the Maxam brand – and we really like his style and share the same passion for farming”, adds Harry Wang, General Manager of Sailun Group Europe.
