Falken Tyres has extended its successful partnership with the Professional Darts Corporation (PDC) through November 2026, strengthening its global presence in the sport amid record-breaking growth.
Record-Breaking World Darts Championship and Extended Partnership Timeline
Since December 2024, Falken Tyre Europe GmbH has been the official tyre partner of the Professional Darts Corporation (PDC). Following a successful first year, Falken has decided to extend the partnership until November 2026.
On 3rd January 2026, London’s Alexandra Palace will crown the new World Champion, marking the start of the 2026 season. In terms of prize money and audience capacity, the 2025/26 World Darts Championship is breaking all records: for the first time in the history of darts, the winner’s prize will amount to £1,000,000 – part of a total prize fund of £5,000,000.
Global Tournament Presence and Fan Engagement Activations
Last year, Falken showcased its presence at every PDC tournament, including several events featuring its own activation game, prize draws and exclusive meet-and-greets with well-known darts players such as Max Hopp. As part of the extended partnership, Falken will also be present at international PDC World Series of Darts tournaments, including events in the USA, Australia, New Zealand, and more.
Leadership Perspectives on Brand Visibility and Global Reach
“We are delighted to extend our partnership with the PDC World Darts Championship,” comments Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH.
“With its international reach and a dynamic, sports-oriented target audience, Falken is the perfect partner for the PDC. Furthermore, the attractive winner’s prize reflects the strong demand and significantly contributes to Falken’s high brand visibility.”
Adam Perfect, Head of Commercial at the PDC, stated, “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of its brand across key darts markets. We look forward to continuing work with its expert team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
