Episode 5 of CTB Tyre Talk features an in-depth interview with Ben Rosenblum, Vice President of Strategy and Business Transformation at Bridgestone Americas. David Wilson, Publisher of Commercial Tyre Business, speaks with Ben about the comprehensive new strategy to revitalise the Bandag brand in Europe. They discuss the challenging European market, the “three-legged stool” model (Fleet, Dealer, Bridgestone), and the critical role of efficiency and dealer partnerships. Ben details the strategic move of production from Lanclar to Poland, the integration of new tyre technologies into the retreading process, and how Bridgestone plans to re-engage fleets and dealers with a new value proposition built on digital tools like BASys, cost-per-kilometre tracking, and a complete logistics and service solution.
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Chapters:
0:00 Introduction to Episode #5 of CTB Tyre Talks
1:13 Conversation with Ben Rosenblum, VP at Bridgestone Americas
2:00 Ben Rosenblum on the Challenging European Market vs. Sustainability Push
3:58 The “Three-Legged Stool” Model: Fleet, Dealer, and Bridgestone
5:23 The Virtuous Cycle of Scale and Efficiency
6:03 Timeline of the New Strategy and the Lanclar Facility Closure
7:48 Using State-of-the-Art Poland Factory for Retread Production
8:32 Outlining the New Business Model and Digital Tools for Fleets
10:35 The Most Important KPI: How Many Times You’re Retreading Every Casing
11:01 Persuading Dealers: How Bandag Will Prove Its Value
12:53 The Efficiency of the Local Dealer Model vs. Company-Owned
14:18 Re-establishing the Dealer Network “One by One” with BASys
15:20 What Does “Transcend Retreads as a Product” Mean?
15:58 Bandag as a “Logistics Business,” Not Just a Rubber Supplier
17:09 How Can the US Fleet Market Share be Replicated in Europe?
19:41 Integrating the Retread Offer with Fleet Management Tools
21:02 A Final Message to Persuade European Fleets
23:23 Conclusion to Episode #5 of CTB Tyre Talks
