Alliance announced its role as the title sponsor of the 2025 European Tractor Pulling Championship (ETPC) in Ecclestone. The company also celebrated its 70th anniversary and over 1 million Agri Star II tyres sold worldwide.
Alliance Eurocup Series 2025
The ETPC Eurocup Series, now officially the Alliance Eurocup Series 2025, brings together the continent’s most powerful and innovative tractors for a motorsport event. Tractor pulling represents a test of strength and engineering, as modified tractors pull a heavy sled along a 100 to 120-metre track, with resistance increasing the further they go. The event attracts an audience of agricultural professionals, motorsport fans, engineers, and families, representing a highlight of the rural and motorsport calendar.
The sponsorship reflects the company’s values of strength, resilience, and reliability, qualities that define both the sport of tractor pulling and the agricultural professionals who rely on Alliance daily. “We are thrilled to support the ETPC and to connect with the farming community at such an iconic event,” said Ole Baek, VP – Head of Sales, North & West Europe at Y-ATG.
Olly Harrison (@agricontract_ollyblogs), farmer and UK ambassador for Alliance, supports the event by joining on-site and cheering on participants. Olly described it as “such a great sport,” highlighting the community spirit and excitement.
This year is a landmark year for Alliance, marking 70 years of being present in the business. The company’s Agri Star II tyre, renowned for its Stratified Layer Technology (SLT), durability, traction, and performance, has earned the trust of agricultural professionals worldwide.
