Today, BKT announced the renewal of its partnership with LALIGA for three additional seasons until 2028, building upon the six successful seasons just concluded.
About the Partnership
Beginning during the 2019-2020 season, this partnership will mark the milestone of nine consecutive seasons, and starting from the 2025/26 season, BKT will serve as the Official Tyre Partner of LALIGE in Europe and LATAM, focusing on its presence in two strategic regions where football is a part of the culture and where the company aims to enhance its visibility further.
“We have chosen to concentrate our presence in Europe and Latin America— two fundamental markets for BKT, where football speaks a universal language and is a powerful vehicle for connecting with people. Our goal is to turn visibility into tangible value through initiatives that engage fans directly and create connections with local communities,” says Lucia Salmaso, Managing Director of BKT Europe.
“For LALIGA, it is a great source of satisfaction to renew our alliance with BKT, a strategic partner that shares our values and global vision. This well-established collaboration is a testament to our mutual commitment to continue creating value, driving innovation, and connecting with millions of fans around the world in the years to come”, said Jorge de la Vega, Executive Director of LALIGA.
The new agreement provides BKT with fieldside visibility through virtualised LED and 3D carpets that can be seen during away matches of top Spanish clubs, such as Real Madrid, FC Barcelona, and Atlético Madrid. Additionally, the company hopes to develop fan-oriented initiatives, including contests and brand activations. Moreover, there will be CSR projects in cooperation with LALIGA, maintaining and strengthening the ongoing commitment and partnership between the two organisations.
The partnership with LALIGA fits into a broader strategy that includes Serie BKT in Italy, Ligue 2 BKT in France, and numerous initiatives in sports and motorsports.
