Maxam is the exclusive tyre partner of STIHL TIMBERSPORTS DACH series, which have joined forces to create one international championship this season.
Maxam and STIHL TIMBERSPORTS Partnership
The aim of the partnership is to sustainably increase Maxam’s brand awareness in the European core markets DACH, Italy and France. Through the cooperation, Maxam benefits from comprehensive brand presence, such as banner advertising and product presence, including the AgriXtra series.
Additionally, there is in-depth integration into various online and digital broadcasts of the organiser, including TV coverage, social media and PR. “We at Maxam are excited about the partnership with STIHL TIMBERSPORTS. Here, the athletes compete in up to six traditional sport woodcutting disciplines, three of which are carried out with an axe and three with a saw. Skill and precision are just as important as strength and endurance, combined with a smart strategy for the use of physical energy. Attributes that also apply to the Maxam tyre range, which includes smart solutions for construction, agriculture and forestry, mining vehicles, material logistics and earthmoving,” says Stephan Cimbal, Director of Marketing for Maxam Europe.
“It makes this fascinating and increasingly popular sport an ideal fit for the brand Maxam and our ‘Smart Performance’ philosophy. On top of that, we have a perfect match of target groups with many spectators and athletes being active in agriculture, forestry or other speciality-related professions as well as event locations that bring together agricultural equipment dealers, contractors and seeding and farming cooperatives.”
Maxam will activate social media sweepstakes, customer meetings, dealer trainings at the STIHL academy and more during the season, as well as becoming an integral part of the STIHL TIMBERSPORTS team’s logistic fleet of tractors, forklifts and heavy-duty trucks.
