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The third and final part of our deep dive into the launch of Farming Simulator 22 and a host of tyre manufacturers announcing their participation in the latest incarnation of the popular video game concerns Continental, who announced at the end of September that their products would be available for gamers to play with in the virtual world.

Accelerating its mobility solutions business, Brisa has acquired Arvento Mobile Systems – a key performer in the arenas of tyre tracking and fleet management systems. Through a combination of tyres, services and telematics, this indicates the sustained growth strategy of Brisa, Bridgestone and Sabancı Holding for future sustainable mobility solutions.

Herbert Zech, Senior Director of Zech Kies GmbH, has seen the benefits of Bridgestone tyres in operation for both the largest quarry in Vorarlberg and the largest quarry in all of Europe.

The Alliance Agri Star II radial tyre, which utilises Stratified Layer Technology (SLT) has been chosen as one of the five nominees for Best Agricultural Tyre at Los Premios Hevea, organised by Europneus.

In November, Trelleborg Wheel Systems attended the “Tractor Driver of the Year” competition at the Cremona Circuit in Italy. With 40 participants from across the country competing for the coveted prize, Roberto De Simone came up on top.

To further support the Yokohama Group's OTR tyre operations, the Japanese-based manufacturer is planning to further expand the business after successful launches in North America and Europe of its full tyre range, in news reported from

Trelleborg Wheel Systems has, this year, sponsored two Ceres awards, which includes Trelleborg honouring the Best Business Concept award for farmers making innovative decisions within the industry, with Mitas supporting the Young Farmer category.

Agritechnica has been cancelled for 2022 after careful consideration from the organisers, the VDMA Landtechnik and the Agritechnica exhibitor advisory, and citing the pandemic and regulations uncertainty, the team in collaboration with the DLG (German Agricultural Society) have decided that exhibiting in 2022 poses too great a risk. The planning is now for Agritechnica 2023, which will take place between November 12-18. 

The Prometeon Tyre Group UK has appointed Jamie Courtnage as Business Development Manager for the North East. Courtnage will take on new business and accountment for Prometeon’s truck, bus and coach operators, and tyre dealers from Norwich right up to the Scottish Borders.

Since the release of the Nokian Ground Kare tyre for wheeled excavators and backhoe loaders, the tyre has made such a noticeable impact in the market that Nokian Tyres has extended the line to encompass 600/50-22.5 for compact excavators and size 710/49-22.5 for more major machinery. 

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