Trade Fairs

The overriding theme from the IAA for Transportation across the spectrum from the tyre manufacturers was one of sustainability, whether that be in the form of a plethora of digital services that deliver fuel savings for fleets, product advancements that reduce rolling resistance offers or, as is the case of Goodyear, presenting a demonstration truck tyre that is comprised of 63% sustainable materials.

Bridgestone entered the IAA for Transportation in Hanover announcing an exciting extension of their FleetCare offer, which was aptly named the FleetCare Go Plan. 

From 16 to 18 November 2023, Autopromotec is organising a brand new event in Bologna focusing on the energy transition.

As part of our discussions with Goodyear at the IAA, we covered the manufacturer’s marketing and sponsorship activities within the commercial vehicle space. Maciej Szymański, the Director of Marketing Commercial Europe, touched upon the manufacturer’s activities in the FIA Truck Racing Championship, approach to trade fairs and view on brand awareness within video games and E-Sports.

Alcoa Wheels were another of the key commercial wheel manufacturers attending the IAA for Transportation in Hanover and the company were there to predominantly promote their Ultra ONE® wheel family which was launched in May 2022.

During the IAA for Transportation, we had the opportunity to sit down with Goodyear and interview Marc Preedy, Managing Director Truck Replacement Sales Europe and Maciej Szymański, Director of Marketing Commercial Europe and discuss how retreading fits into their overall sustainability and fleet offer, but also the marketing strategies they are taking to dispel those long held myths about the process.

The return of Bauma, the world’s leading trade fair for construction and mining equipment, provides Goodyear with an opportunity to demonstrate the role tyres and tyre management solutions play in helping the industry achieve efficiency and sustainability targets

Trelleborg innovative tyre solution for smart farming nominated at SIMA Innovation Awards 2022

Triangle Tyre will attend Bauma, to be held in Munich from October 24 to 30, 2022

Revised IAA draws full exhibitor attendance for the first of the new style events at Hanover

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