Business News

Bridgestone Germany has again given flood relief at local level by equipping the DRK local associations of Bad-Neuenahr-Ahrweiler emergency vehicle fleet with new tyres to help the affected regions get back on their feet.

With the debut of Farming Simulator 22 this month, BKT and its range of best-selling tyres will be available to gamers to equip the virtual tractors and agricultural machinery of the biggest manufacturers in the world used in the game, produced by GIANTS Software.

With 804 tractor registrations in October of  50hp or above, the figures from the AEA (Agricultural Engineer’s Association) show a market revving to supersede 2020’s yearly total.

Toyo Tires was front and centre at the UEC Cyclo-Cross European Championships between 6 - 7th November as part of its participation in the upcoming UCI Cyclo-Cross World Cup.

Michelin has become an official partner of Farming Simulator 22. All players can now experience the environmental and productivity performance of Michelin’s agricultural tyre range when the game launches later this month.

Ensuring a plentiful supply of lime, as well as avoiding flat tyres, Vodafone and Continental have joined together to guarantee the Oetelshofen quarry, in Wuppertal, have the right tyres for the job. With the perfect tyre pressure, Schlüter Baumaschinen GmbH will always have smooth and trouble-free mining operations.

Magna Tyres has developed a new corporate brand strategy and website to hail the growth it has made within the industry, including in its role as a prominent OEM.

The light commercial vehicle market has declined for another month with a 4.6% drop. With 27,420 registrations this month, there was a higher-than-usual uptake of 4x4s and vans weighing less than or equal to 2.0 tonnes, with the market doubling by 114.7% and 100.5% respectively in October. In general, however, the market is still suffering from semi-conductor shortages, in figures released by the Society of Motor Manufacturers and Traders (SMMT).

As we move towards the end of the year, the Spanish market continues to better 2020, although a third consecutive month of decline shows the market is still temperamental and uncertain.

In an important sustainability event hosted by Goodyear Iberia, the company looked to crucial mobility and transport solutions, as well as future trends and innovations in the industry. Led by Antonio Cury, Goodyear General Sales Manager for Iberia, the day included presentations, a round table discussion regarding current sustainability norms and awards for the Iberian companies most prepared to leap into best sustainability practices for the future. 

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