Business News

This news section will allow you to find out about takeovers, mergers and other market news within the commercial tyre and fleet management industry.

Karl Naylor, the Country Manager UK for Apollo Tyres and Steve Miller, the UK Truck and Bus Radial Tyres Manager virtually met up with Commercial Tyre Business to talk about the manufacturer’s strategy for the TBR market as of 2021, but also their latest product developments that have been put out into the market, and how their extensive investment in sports marketing is impacting their strategy.

Goodyear has confirmed five new Goodyear TruckForce Service Excellence Award winners, as well as an additional special price for community spirit in the industry.

Ywenco Philipsen has started a new role with the Magna Tyres Group as Commercial Director HQ. His responsibilities include all marketing and sales-related operations. As a highly qualified Commercial Director with a strong background in sales and marketing disciplines, Philipsen will no doubt further develop Magna's strong market position.

On the heels of National Truck Driver Appreciation Week, The Goodyear Tire & Rubber Company is opening a call for nominations for its 2020-2021 Highway Hero Award. Goodyear's Highway Hero Award recognises extraordinary acts of courage by North American truck drivers. Up until 31st December, 2021 professional truck drivers who have acted selflessly for the good of others on the highways across North America can be nominated for the honour.

Part 9 of the retreading takes a look at the new Giti GDR691. The product which is a drive axle tyre and which is part of Giti's 'Next Generation' range of tyres and is immediately available in the most prominent specification in the UK market - the 315/70R22.5 size.


With freight and raw material costs continuing to rise, Yokohama has ensured that they will take on some of the market development costs, only reducing prices by a small margin.

Mitas' major app upgrade to its tyre pressure includes new languages and additional features to help farmers worldwide see how best to calculate and set the right agriculture tyre pressure for them. Designed to increase cost efficiency and production, the app works on the speeds and loads of each user’s application.

In September, Trelleborg Wheel Systems joined a panel of industry experts at the Agritech Supplier Summit in Augsburg, Germany with the theme, “Maximising Local and Global Supply Chain Efficiency with Digital Transformation.”

Trelleborg Wheel Systems scored the Sodexo Employer of the Region 2021 competition award for the Zlín region in the Czech Republic. The award acknowledges companies that create nurturing and supportive environments for staff.

Massimo Mori joins Yokohama Off-Highway Tires (YOHT) as the new Country Manager for Italy in July. Massimo leads the aftermarket business in Italy for the Alliance & Galaxy brands and will report to Sandeep Unni, the Regional Head for South Europe at YOHT.

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