Agriculture is often seen as a measure of how well the economy is performing: If the economy is doing well, sales tend to increase, if it isn’t they drop.
Breaking News

ZC Rubber Adds Two European Directors
ZC Rubber has appointed Mr. John Ruddy as European OTR Tyre Sales Director and Mr. Mark Turner as European Agriculture Tyre Sales Director

Apollo Appoints Arora to UK Role
Apollo Tyres has appointed Shobhit Arora as its new Country Sales Manager for the UK

Esken Renewables Returns to Michelin
Esken Renewables, the UK’s largest supplier of biomass fuel, has switched more than three-quarters of its fleet to MICHELIN X Multi and X Works tyres to cut fuel costs and reduce downtime, on a contract managed via Michelin's Services & Solutions division.

Recircle Awards 2023 Ready for March Launch
Valebridge Media Services (VMS), the international media services agency with offices in Crewe (United Kingdom), Madrid (Spain) and Kuala Lumpur (Malaysia), have revealed plans for the 2023 Recircle Awards, the third edition of the globally-facing industry awards event recognising sustainable innovation, production processes, management and services within the tyre retreading and recycling industries.

New Bridgestone Duravis Van Tyre
Bridgestone, a global leader in tyres and sustainable mobility solutions, has announced the launch of its Bridgestone Duravis Van tyre

Bridgestone VX for Better Ag Performance
The agricultural tyre sector has provided Bridgestone with one of its biggest success stories of the year, but plans are already in place for further growth in 2023

Whitelaw Impressed by ContiPressureCheck
Continental’s seven-year relationship with Lanarkshire-based public- and private-hire bus operator, Whitelaws, has gone from strength to strength

Spanish CV Figures for 2022 Show Overall Decline
Some ups and downs in the Spanish registrations for December, but overall 2022 was a year of decline in sales, reflecting the state of the economy as Europe heads into recession

MAXAM AGILXTRA Launched in the USA
MAXAM now offers a new radial flotation solution aimed at preserving crops and soil mineral regeneration